토니박스 2

Children's content through TVs or tablets had problems with excessive screen exposure and difficulty in parental control.

The existing Toniebox 1st generation served as an audio fairy tale book without a screen, but it was limited to one-way listening, which limited the child's active participation. In addition, it lacked functions to help with sleep habits.

##

Toniebox 2 is a malleable and durable cube-shaped audio player, just like the original, that allows children to play fairy tales or music by placing a Tonie figure on it[99].

In addition, the new Tonieplay mode allows users to enjoy interactive game content such as quizzes, hidden effect searches, and follow-up challenges with the figure on top[100]. This encourages the child to actively use their imagination and thinking skills, rather than simply listening passively.

In addition, a sleep timer + sunrise lighting alarm function has been added to help children form bedtime/wake-up routines[101]. All content is provided safely without ads or screens, and parents can easily manage playback time, volume, and content with a smartphone app to create a safe environment[102]. The product itself is compatible with the 1st generation, so all existing Tonie figures can be used, and hardware upgrades such as extended battery life have also been made[103][104].

It is a B2C toy/educational device whose main customers are parents with young children. In addition to home use, there is also B2B2C demand for multiple units in kindergartens and libraries.

##

The 1st generation Toniebox has already been very successful in Europe and the United States, so the 2nd generation is also expected to sell well globally.

The new software features broaden the scope for content expansion, making it possible to combine with IP businesses such as educational games based on famous characters in the future. In addition, Tonies is continuously expanding its content partnerships, so it is expected to target markets in each country by diversifying local language content.

##

It won the CES 2026 Best of Innovation Award in the EdTech category and was praised as a "magic box that awakens children's imaginations"[105]. The value as an alternative to screen time and the emphasis on child-led play learning were highly evaluated.

Actual user reviews are also positive, saying that "it helps children learn while enjoying themselves," and it is gaining trust in terms of durability and safety design[99]. Some reviews point out the cost structure of having to continue purchasing story figures, but the atmosphere is that it is acceptable in light of the educational effect and children's satisfaction.