Worldex Lab, Inc.
AI vision-based real-time language learning device – a portable learning tool that instantly translates foreign language text (signs, menus, etc.) captured by the camera into the user's native language and displays related word/sentence learning materials on the screen, immediately transforming language situations encountered locally during travel into learning opportunities.
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Foreign language study is often considered something to be done separately with textbooks, and the vivid situations experienced in the field are not well connected to learning.
Simply translating a menu with a translation app while traveling does not help in learning words, and it does not connect to the motivation to study after returning.
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The Dex camera combines a translator and learning functions.
For example, if a user takes a picture of an unfamiliar menu while traveling in Japan, a Korean translation appears on the device screen, and at the same time, short content such as pronunciation, example sentences, and related cultural knowledge about the food name is provided[106].
Users can not only translate and understand what they do not know on the spot, but also immediately learn the word/sentence. AI stores the user's learning history to provide review quizzes later or suggest similar situational expressions to help improve language skills naturally in real life.
It is innovative that all of this process is directly linked to the local experience without the user having to set aside separate study time.
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Individuals (B2C) such as overseas travelers, international students, and business travelers are the main targets. In addition, foreigners residing locally (Expats) can use it for language acquisition in daily life.
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There are many potential users as it can cross-target the global travel market and language education market.
However, it is uncertain whether a dedicated device demand will be created as translator apps are already common. In the future, software development in the form of a smartphone app may be considered, or collaboration with electronic dictionary companies, etc.
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It received attention by winning the Innovation Award with the concept of "travel is learning." The approach of learning in a real-world context rather than theory was fresh, and it was well-received for lowering both language and learning barriers.
On the other hand, some skepticism arose as to whether it could also be done with a smartphone app. Overall, the idea was good, but the functional aspect was more noticeable than the device itself, and there was a cautious view of overestimating business potential.
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⚠️ Impressive technology but market uncertainty – The concept is excellent, but it is uncertain whether it will succeed as a separate device. A change of direction, such as software platformization, may be necessary.
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