안티그래비티 A1

Two problems arise in drone photography: limited field of view and difficult controls. Existing drone cameras only capture one direction, requiring re-shooting of missed scenes during flight. Operators had to strain to adjust the frame in real-time to capture the desired composition. Additionally, the drone's reflection in the captured image caused propellers or landing gear to appear in the video, and even with externally attached 360° cameras, the drone body was still visible.

Against this backdrop, the Antigravity A1 solves the “missed frames during flight” problem by simultaneously capturing 360 degrees in all directions, allowing users to select the desired composition later. Furthermore, it significantly lowers the difficulty of piloting by providing an FPV view through goggles and introducing a motion controller, enabling even beginners to fly the drone intuitively.

In short, the A1 is a drone that uses technology to solve the photographer's concerns (what to shoot and how to control it).

The biggest differentiator of the Antigravity A1 is the “transparent drone” effect achieved through the complete fusion of the drone and camera. By capturing spherical 360° video with dual lenses and using its own algorithm to make the drone body invisible in real-time and in the final video, it provides a visual aesthetic as if only the camera is floating in the air. This was possible because the drone was designed from the beginning with 360 camera integration in mind, and it is evaluated as “not the first case of attaching a 360 camera to a drone, but the first to design the drone itself around 360 shooting.”

Additionally, wearing dedicated FPV vision goggles allows users to control the drone from a real-time 360° VR perspective, providing an immersive experience where users can freely look around as if they were on board the drone. The Grip motion controller supports a Point-to-Fly function that allows the drone to fly in the direction pointed by the hand, simplifying operation like a game, which greatly lowers the learning curve for drone piloting beginners.

In terms of technical specifications, it is equipped with a dual 1/1.28″ sensor camera that supports ultra-high-resolution video of 8K@30fps and even 4K@100fps slow motion, realizing professional-grade image quality. The replaceable lenses also consider ease of maintenance and upgrades. Nevertheless, the aircraft's weight is maintained at an ultra-light 249g, and portability is enhanced with a foldable design, maximizing user convenience while avoiding drone regulation standards in most countries around the world.

The A1 is a drone that combines professional-grade shooting capabilities with a consumer-friendly design, and its core differentiation lies in presenting a fundamentally different approach from existing drones such as DJI (“fly first, decide on the frame later”).

The target audience for the Antigravity A1 is content creators, video professionals, etc., primarily in the high-end consumer drone market (B2C). It is a high-end device priced at $1,999 for the bundle, and the main customers are YouTubers, 360° VR content creators, and film/advertising shooting teams. As it advocates “cinematic flight for all,” it also targets general drone enthusiasts or wealthy hobbyists, but considering the price range and functions, it targets both professional creators/shooters (B2C prosumers) and media/production companies (B2B).

For example, tourism promotion video production companies or extreme sports shooting teams can obtain unique perspective videos through A1, making it worth the investment. Also, those FPV drone beginners who have difficulty with existing control methods may be interested in the motion controller-based entry-level drone.

Although it is not a product directly used for B2G or special industrial purposes, secondary demand is also expected, such as using it for VR training in police and fire departments or using it for drone piloting education in educational institutions. Basically, it is an innovative product centered on the consumer market.

Since the Antigravity A1 is already designed for the global consumer drone market, there are almost no regional restrictions in terms of scalability. Thanks to its ultra-light weight of 249g, it can be flown immediately in the United States, the EU, and other regions without the burden of registration[54], making it advantageous for distribution, and it can utilize the global distribution network through the ecosystem supported by Insta360.

Application expansion is also easy. Currently, it is focused on video shooting, but FPV 360 VR technology can be applied to various fields such as real estate virtual tours, education and training, and immersive entertainment. For example, you can imagine a business where a guide uses A1 to broadcast live on a drone for a VR live tour service at a tourist destination.

Also, as an aircraft platform, there is a possibility of developing specialized models that take advantage of 360 shooting (surveillance without blind spots) for high-resolution mapping or security surveillance in the future. However, since the A1 itself is an integrated camera, it is difficult to modify it by adding sensors, so it is limited to being used as a general-purpose industrial drone. Instead, a strategy of expanding into a new concept content solution by combining Insta360's 360 editing technology on the software side seems promising.

In summary, although it is currently a drone for shooting, it has the potential to develop into a content platform such as 360-degree real-time broadcasting or VR experience, and the entry barrier is low due to its globally regulation-friendly design, so market scalability is evaluated as very high.

The Antigravity A1 won the Best of Innovation award in the CES 2026 drone category and was praised as “the most innovative drone of the year.” This drone has already swept the TIME's Best Inventions of 2025, the Red Dot Design Award, and the Good Design Award before its release, and received more than 20 media awards at IFA 2025, attracting explosive attention even before its launch.

Experts praised the A1's concept pioneering, saying, “It's not the first to put a 360 camera on a drone, but it's the first to optimize the drone for 360 shooting,” and praised the “combination of 8K immersive experience and one-handed operation” as outstanding. In particular, several judging panels noted that the compact 249g design included professional-grade shooting functions, replaceable lenses, and a payload detection system for safety, and praised the balance of design and technology.

Reviewers such as Drone Girl showed reactions in their initial evaluations after actual use, saying, “The unprecedented 360° field of view allows you to shoot and extract any angle, giving you great creative freedom,” and “A strong competitor to challenge the drone landscape dominated by DJI.” Also, in terms of piloting experience, there is feedback that “flying itself feels like a VR game” and “point-to-fly control is mysterious but surprisingly intuitive,” and the fact that even beginners can adapt quickly is mentioned positively.

Regarding the completeness of the technology, the video quality and software are excellent as Insta360 technology is reflected, but the hassle of 360 video editing and processing large files are pointed out as new challenges. On the other hand, there are opinions that the price of $2000 is a burden for general hobbyists, and there is also an analysis that “the marketability needs to be watched as 360 video consumption is not yet popular.”

Overall, the evaluation of innovation and technology is at the highest level, and in the market, there is a realistic outlook that the success or failure will depend on the growth of the 360 content market, while expecting it as a “next-generation drone to compete with DJI.”