사이버모어 M21

Existing lawn mowers involve strenuous physical labor. Engine-powered (gasoline) lawn mowers are heavy, with significant vibration and noise, and exhaust emissions. General electric lawn mowers are eco-friendly but lack power, making them less efficient than bulky engine models, and their short battery life is inconvenient for large yards.

Fully autonomous robotic lawn mowers are emerging, butthey are expensive and complex to install (requiring boundary wire setup, etc.),which delays their widespread adoption. Realistically, many users still prefer the method of walking behind and operating the mower, so the challenge was how to make this more convenient.

Remote Control & Power Steering: The CyberMower M21 can be remotely controlled via smartphone from up to 50m away, allowing users to tackle difficult areas remotely without pushing the mower. Additionally, when manually pushing and steering, the pressure sensor-based power-assist steering activates, automatically propelling and assisting steering in the direction the handle is lightly pressed. Like an electric bicycle, it enhances the user's strength, greatly reducing operational fatigue.

High-Output Battery System: Equipped with Litheli's EASYSURGE™ 1600W-class brushless motor and a 16Ah modular battery pack, it achieves an exceptional rotation speed of 3200RPM for a 21-inch lawn mower. This surpasses the average of similar engine/electric models (2800RPM), providing professional performance that cuts through wet or tall grass without clogging. The battery capacity can be expanded by adding modules, and a single charge allows up to 100 minutes of operation (approximately 2000㎡, 0.5 acres), covering most typical home gardens.

Folding Sports Car Design: The exterior features a design reminiscent of a sleek sports car, with a streamlined front and a foldable body for easy upright storage after use. Unlike traditional bulky lawn mowers, it combines aesthetics and storage convenience, especially when folded, reducing the height by half for easy loading into a car trunk or vertical storage in a shed to save space.

Safety and Convenience Features: Includes safety features such as a Blade Stop button and obstacle detection, as well as user-friendly features like LED lights and a mowing path indicator (Litheli presentation). These elements ensure even beginners can use it with confidence.

Detached House Residents (B2C) – Homeowners who maintain their gardens themselves, especially middle-aged and older individuals (reducing the burden of manual labor)

Landscapers/Gardeners (B2B) – Remote control functionality allows one person to manage multiple devices, reducing the need for auxiliary personnel.

Park/Golf Course Management Departments (B2G/B2B) – Can be adopted when switching to electric eco-friendly equipment for large lawn maintenance (although larger industrial models may be needed).

Initial demand is high in lawn culture regions such as North America and Australia, and positive response is expected in markets that prefer electric lawn mowers, such as Europe. On the other hand, the market is limited in East Asia, including Korea, due to the less prevalent lawn garden culture.

Litheli also showcased a fully robotic lawn mower at this CES, establishing a full lineup of lawn care products. The M21, as a transitional product with human operation + partial automation, has advantages in practicality and price for the time being. It is expected to form a valid market for several years before consumers rapidly shift to fully autonomous models.

With the increasing trend of noise and exhaust emission regulations in various countries, public institutions are also seeking to replace gasoline equipment with electric alternatives, potentially leading to policy support as an eco-friendly device.

In terms of competition, Dyson and others are also moving into the electric lawn mower market, and the response of existing power tool giants (e.g., Deere, Bosch) is a variable, but the differentiation of remote and assisted steering can secure a leading position.

Received realistic interest from partners and visitors at the CES site. A landscaping industry representative commented, "This is the kind of innovation that is really needed," and general attendees were impressed by the ease of movement in the operating demo (on-site interviews).

The technical completeness was stable, well combining traditional technology (lawn mower) and the latest IoT. In particular, Litheli's experience in motor output and battery management ensures satisfactory performance, and the remote control app interface is said to be intuitive. However, it was also noted that innovation is somewhat conservative as it is not fully automatic.

Market expectations are that there is a certain level of demand as it is a practical innovation. There is a strong view that it will be sold steadily in a solid niche market (for lawn care), even if it is not a major hit product. On the other hand, it is also pointed out that the transition may be slow if the price is higher than that of engine models. Overall, the innovation and demand are perceived as limited to specific areas.