World's Lightest Stylish AR Glasses

General consumers value the look and wearing comfort as fashion items, as much as the performance of smart devices. Existing AR glasses have been psychologically burdensome to wear due to their bulky designs, and there were few options available.

Also, comfort, weight, and lens transparency are crucial for all-day wear as glasses, but most did not meet these requirements. In other words, there were no "AR glasses that are stylish and light enough to be worn like a fashion accessory."

The Stylish AR Glasses model is a fashionable version of Mojie's technology. The frame part is easily detachable, allowing users to attach various designs of front frames to suit the situation or coordination[134][139].

For example, various styles such as casual transparent frames, sunglasses-type tints, and classic horn-rimmed frames can be implemented with a single smart glasses body. The weight is similar to ordinary glasses at 25g including the battery[127][140], and the battery is slimly built into the temples for over 8 hours of seamless operation.

A privacy filter for protecting surrounding views is applied, making the AR screen viewed by the user almost invisible from the side[141], and when the screen is off, it looks like a completely transparent lens. In terms of performance, the same resin diffraction display as the higher-end model is used to ensure clarity and durability.

However, the Stylish model maximizes fashion and privacy by excluding cameras, etc. Instead, it is linked with a smartphone to replace the camera function, allowing consumers to choose the balance between function and design according to their preferences.

Overall, this product is the first AR glasses to achieve a balance between "fashion item and smart device," and is differentiated by presenting a new lifestyle of changing AR glasses to match clothes[134][139].

Trendsetter consumers who are interested in both fashion and technology are the core target for B2C. If fashion leaders and influencers in their 20s and 30s wear it, the promotional effect will be significant.

In particular, it can appeal to millennials who enjoy wearing sunglasses as an upgrade with additional features compared to ordinary sunglasses. There is a high possibility of collaboration with fashion brands, and strategies such as launching limited editions of luxury brands are also expected for B2B2C. Basically, the end customer is the general public who wants to consume wearable tech as a lifestyle accessory.

This Stylish line can induce consumers to own multiple smart glasses, which can be expanded into some kind of ecosystem/platform business. For example, a marketplace can be formed where external designers or users develop/sell frame designs.

From Mojie's point of view, it will differentiate itself from the higher-end Full-Feature model, lower the price as a light version without a camera, and aim for popularization. This has the potential to encroach on a portion of the sunglasses/fashion glasses market and expand, just as smartwatches have replaced a portion of the mechanical watch market.

It is also easy to collaborate with local brands according to regionally preferred designs. However, since the basic limitations of AR glasses (content, social acceptability) apply equally, the market growth rate will depend on those variables.

It received great attention at CES with the slogan "Fashion meets Tech"[134]. Fashion media praised the design innovation, calling it "the first AR glasses you want to wear," and Tech media admired the slim design while maintaining most of the functions[142][134].

In particular, the presentation in which the model changed frames of various colors was well-received, with the comment that "the era of individuality has opened for AR glasses"[134]. Of course, some said that there is still room for improvement to become a perfect fashion item, saying that "the temples are still thicker than ordinary glasses and there is still some weight on the nose pad."

However, the majority of opinions were positive, saying, "It can pass as fashion glasses on the street" and "You can enjoy smart functions without giving up style." A fashion industry official commented, "The fact that consumers can choose colors and designs will stimulate their purchasing psychology."

In the end, the CES evaluation highlighted design innovation rather than technological innovation, and raised expectations that it would contribute to improving AR acceptance.