Hisense 163MX

The super-large display market is currently dominated by LED Wall technology, but existing MicroLEDs have limitations in expressing the entire wide color gamut because they reproduce colors using only the three primary colors of red, green, and blue. In particular, the expression of yellow, gold, etc. was insufficient, which was pointed out as a limitation of image quality in the film industry.

In addition, LCD panel-based super-large TVs had quality and cost issues in sizes exceeding 100 inches due to backlight and huge panel manufacturing limitations.

In summary, there was a thirst for displays that satisfied both image quality and size, and MicroLEDs were attracting attention as a solution, but their spread was slow due to color reproduction and mass production issues.

Hisense 163MXThe fourth sub-pixel, Yellow (Y), not found in existing displaysBy adding , the color reproduction has been further enhanced. This QuadColor RGBY structure makes it possible to more accurately represent intermediate and highly saturated colors that were difficult to express with existing RGB MicroLEDs. As a result, the color gamut coverage based on BT.2020 reaches 95%, a 5%p improvement compared to the previous generation (approximately 90%). This is one of the highest wide color gamuts among current TVs, providing more vivid and richer colors.

In addition, since the MicroLED element is self-illuminating, there is no need for a backlight, so perfect black and near-infinite contrast ratio are achieved with complete pixel-by-pixel light-off, just like OLED. However, unlike OLED, it is an inorganic LED, so brightness can be maintained for a long time without worrying about screen burn-in. It maintains brightness and color uniformity even in the ultra-large size of 163 inches, and its modular design makes on-site installation and maintenance easy.

In short, it is a display that simultaneously achieves ultra-large size + top-quality image quality, raising the standard of the existing LED wall market by one level.

The main customer base is the premium commercial and home cinema market. For example, luxury home theater builders, film production studios, luxury hotel lounges, and corporate exhibition halls will adopt this product.

Since the price is expected to be very high, it is not aimed at general consumers, but at wealthy private theaters or simulation centers that require cinema-level image quality. It can also be installed as a large immersive screen in broadcasting stations or museums.

Hisense also makes B2C TVs, but this 163MX is virtually aimed at the B2B ProAV market, and its competitors include commercial MicroLEDs such as Samsung The Wall and Sony Crystal LED. Therefore, sales will also be made on a project basis (installation-type purchase).

Technically, the RGBY pixel architecture can be derived and applied to Hisense's smaller TV lineup or projectors in the future. However, it appears that it was first applied to ultra-large sizes due to manufacturing process stabilization and cost issues.

Since it is a MicroLED modular type, size expansion is also free, and various size variations of 100 inches or more are possible. However, since it is an ultra-high-priced product, it is difficult to mass-produce it in the short term, and it is likely to be used to secure brand image leadership. If technology matures and prices fall in the future, it can be expanded to commercial digital signage or concert hall screens.

There are no regulatory restrictions, but only standard procedures such as radio wave certification for each country are required when exporting. From Hisense's perspective, this product will strengthen its position in the high-end display market and serve as a stepping stone for launching consumer-grade 100-inch MicroLED TVs in the future.

163MXCES 2026 Best of Innovation AwardIt was selected as and showed off its overwhelming technology. The judges gave great significance to the fact that it is the "world's first 4-primary-color MicroLED" and commented that it aggressively broke through the limitations of existing displays. Media such as Tom's Guide cited this product as "one of the most amazing displays" at the CES site and praised its colorful colors and contrast expression.

In terms of market expectations, there is a view that it is more of a showcase of Hisense's technology than commercial sales, as it is more of a technology showcase for the time being. In fact, the media also mentions it as "a demonstration of future technology rather than a mass-produced consumer product" and does not expect the general public to purchase it soon. However, there is general agreement that this technology will be applied to premium home TVs within the next few years.

As for concerns about overestimation, there is also the criticism that yellow sub-pixels do not guarantee innovative image quality improvement, such as the Quattron (Sharp's RGBY LCD TV in the past) case. However, in MicroLED, it is expected to have a large positive effect in conjunction with quantum dot (QD) light emission, so overall, the evaluation is that it is a substantial advancement worthy of innovation.