갤럭시 워치8

While smartwatch usage has increased, some users find the thick profile and clunky design detract from fashion and convenience. Also, existing sensor data utilization is basic (e.g., heart rate), creating a demand for more in-depth health insights.

The Galaxy Watch 8 features a thinner case compared to its predecessor and the return of the rotating physical bezel, achieving both intuitive operation and a stylish appearance [77]. The improved user interface enhances aesthetics and convenience (e.g., navigating menus by rotating the bezel).

Technically, it is equipped with Samsung's latest BioActive Sensor, which collects various health data in real-time, including ECG, blood pressure estimation, and body composition. AI provides personalized health coaching [78]. For example, it detects changes in blood oxygen saturation during sleep to warn of sleep apnea, and identifies stress levels in real-time to suggest breathing exercises, recommending personalized improvement actions.

The strength lies in the evolution of both improved design and comprehensive health care.

Android smartphone users who demand smartwatches (B2C) are the main customers. In particular, the target demographic is 30-50 year olds with high interest in health management. Samsung is also exploring B2B health solutions (insurance linked, etc.), so there is potential for corporate partnerships.

Samsung Galaxy Watch series are released in major markets worldwide, so Watch 8 is also expected to sell in large quantities globally. In the future, if clinical data accuracy is recognized through collaboration with medical institutions, the ecosystem can be expanded by linking it to insurance discounts. Continuous innovation in competition with Apple Watch is a challenge.

The evaluation is that evolution is more consistent than innovation. At CES, the focus was on the increased completeness of the Watch 8 rather than major innovation [78]. Design improvements (thinner profile, return of the rotating bezel) received positive responses as a reflection of user feedback, and health functions were praised as "becoming smarter and smarter like a doctor."

However, the market response is expected to be stable but not explosive, as the scope of innovation compared to the previous model is small.