삼성 Bespoke AI Companion Care

Modern people use many smartphones, appliances, and IoT devices in their daily lives, but they are not organically linked to provide personalized care.

For example, in the case of elderly people living alone, even if there are many sensors and devices, there is a lack of real-time anomaly detection or care notification systems. In addition, there is a lack of an environment where family members' schedules, health information, etc. can be centrally managed, or where appliances can automatically operate optimized for each individual.

In other words, the background is that smart home technology is fragmented and does not sufficiently solve the safety and wellness problems of families. This product started from the desire to evolve the smart home into a true life assistant and care partner.

Bespoke AI Companion Care is the first comprehensive home care solution that comprehensively connects AI, IoT, and home appliances based on the SmartThings platform. By identifying each family member with Bixby voice recognition and Voice ID, it automatically applies personalized schedule reminders and environment settings for each user.

For example, it learns the preferred temperature/lighting, diet, etc. for each family member andprovides personalized recommendations (e.g., recipes tailored to health conditions).does.

In terms of care, it monitors the condition of elderly parents with various connected devices and immediately notifies and responds to abnormal behavior (e.g., no movement for a long time, detection of fire/leakage). A unique feature is emergency response using home appliances such as robot vacuum cleaners, for example, a scenario in which a robot vacuum cleaner checks and makes an emergency call if an elderly person falls.

It also implements automation that automatically switches the appliance mode (e.g., turning on the lights, disarming security) when a family member returns home with GPS-based location recognition, or switches devices to power-saving mode when going out. In addition, it is equipped with a function to reduce damage by detecting and warning of accidents such as fire and flooding in advance through risk notifications in cooperation with insurance companies.

In short, holistic home AI that combines personal assistant, elderly care, security control, and home appliance automation is the essence of this solution.

The main customers are families that already have smart home infrastructure. Specifically, families with many Samsung smart appliances, families with elderly parents, or families with children are likely candidates.

These B2C consumers can directly purchase/subscribe, or it can be provided as part of a smart home package andHome IoT service subscribers (B2C)may use it. In addition, silver towns, elderly communities, and healthcare service companies (B2B) may introduce it as an additional service.

In terms of B2G, it can be applied to elderly welfare projects, but it seems to be a solution for individuals/households first.

There is great potential for expansion into other industries and markets. For example, risk detection linked to insurance companies can be developed into a home safety management service, and it can be expanded into a remote health monitoring solution in partnership with healthcare companies.

Locally, there may be differences in the implementation of emergency response functions depending on the medical system and personal information regulations of each country. (e.g., linked to services such as Life Alert in the United States, linked to 119 in Korea, etc.) In addition, since AI handles personal/health information, it is necessary to comply with data regulations in each country, and cooperation with local languages and service partners is essential.

In terms of technology, the value increases as more IoT devices (including third-party devices) are integrated, so a strategy is needed to expand the smart home ecosystem through open partnerships. In addition to elderly care, functions can be expanded to include pet care and energy saving management.

Overall, since it is a platform, it can be applied in all countries where Samsung appliances have entered through service localization.

After winning the CES award,"Shows the ultimate direction of the smart home"There is a coexistence of positive evaluations and cautious arguments about the actual implementation difficulty. The technological completeness is innovative in that it integrates several scenarios, but it seems that it is still in the verification stage as to how smoothly each function is integrated. Market expectations are high due to the growth of the smart home, but the issue is whether users can feel the benefits without complexity.

The parts where evaluations are mixed are privacy issues and effectiveness: "AI comprehensively collecting all data in the house can raise privacy concerns,""You can't enjoy the full features unless you have the latest devices."There is an indication.

Currently, based on the CES showcase, it is innovative and positive, but **there is also an opinion that there is a possibility of some overestimation because the cost versus the benefits that users will experience when actually released on the market is not clear. In other words, there are many views that it is a comprehensive solution in the concept verification stage.