갤럭시 XR

VR/AR technology has been mainly used for games and entertainment. Although there have been attempts to apply it to the medical field, it has developed separately from entertainment technology.

In other words, there was an opportunity to combine fun XR experiences familiar to patients with medical services.

Galaxy XR is a platform that optimizes Samsung's existing XR (mixed reality) technology for healthcare and wellness scenarios [76].

For example, it aims to increase treatment adherence by providing gamified exercise programs in XR to prevent patients from getting bored during rehabilitation training, or by providing virtual environment psychotherapy to patients with anxiety or depression by incorporating entertainment elements.

In addition, remote medical staff and patients can meet in the XR space for immersive consultations, reducing distance constraints.

In short, the combination of "enjoyable experience" and "treatment" is differentiated.

Digital health startups, hospitals, and rehabilitation centers (B2B) can use the Galaxy XR platform to develop content or use it for patient treatment.

In addition, general consumers (B2C) can also purchase it for mental care or fitness purposes (e.g., VR yoga at home).

The XR market is still in its early stages, but Samsung's participation could accelerate the creation of an XR ecosystem in the health sector.

It can be expanded in the future through linking with its own services such as Samsung Health and partnerships with other medical content companies. However, the distribution of XR devices itself is a challenge, so it will take time for the market to form.

It was well-received as "an XR application that goes beyond entertainment."

The analysis is that the fact that a major player like Samsung has entered the health XR field is more meaningful than the technology itself.

However, since it is still closer to a concept demonstration rather than a concrete product, there is also an atmosphere of withholding excessive expectations.