삼성 4방향 몰입형 스피커

To enjoy existing surround sound, multiple speakers had to be placed in the room with complex wiring. Soundbars have emerged, but it is difficult to implement a perfect 360° sound field due to physical limitations. There was a need for a way for users who cannot configure multi-channel speakers due to space or budget constraints to experience true spatial audio with a single device.

Object-based audio such as Dolby Atmos has become popular, but it is unrealistic for general households because it requires the installation of up to 10 channels, including ceiling speakers, to use it at home. There was a demand for a solution that provides immersive sound comparable to a theater while being easy to install.

World's First 3D Acoustic Structure Wi-Fi Speaker: This product has a unique 3D acoustic structure that radiates sound in four directions, up, down, left, and right, creating a complete surround effect with a single unit. With Samsung's Immersive Waveguide technology and five high-performance units, it is characterized by creating immersive surround sound that envelops the entire space without reflected sound using walls or ceilings.

Eclipsa Audio Support: Supports Samsung's new spatial audio format, Eclipsa Audio, to optimally render object-based audio information into a 3D speaker structure. It also supports Dolby Atmos in parallel, ensuring content compatibility. While competing products mainly support Atmos, Samsung attempts richer stereoscopic expression with its own format.

Q-Symphony Wireless Surround: This speaker can be wirelessly connected to up to five Samsung TVs and similar speakers for synchronized output. This is the only technology in the industry that simultaneously drives five multi-speakers without a separate AV receiver, and if five units are connected, an ultra-stereoscopic sound environment with a 15.0.5 channel configuration can be implemented. Users can flexibly expand the sound system by adding as many devices as they want.

Iconic Design: A 360-degree design is applied to the structure that emits sound in all directions, and it has an aesthetic appearance that does not look awkward even when placed in the middle of the living room. Samsung's strategy is to combine technology and design to create an interior-friendly product that is differentiated from traditional box-shaped speakers.

Home Theater Mania (B2C) – Individual users who want to easily build surround sound without wiring

General Living Room Consumers (B2C) – Homes that want sound quality better than a soundbar but are burdened by multiple speakers

Small Screening/VR Experience Center Operators (B2B) – Easy installation in VR content or 360 video experience spaces

Premium TV Buyers – As an additional device that is up-selling in conjunction with Samsung TVs (TV + speaker set purchase)

In terms of the wireless audio ecosystem, it becomes a stepping stone to strengthen the TV-speaker interlocking platform centered on Samsung Q-Symphony. Considering Samsung's TV market share, it can appeal to a significant existing customer base, which can expand beyond the soundbar market to the next-generation home audio market.

The success or failure of its own technology, Eclipsa Audio, depends on whether it is supported by other companies, but once it is established as a standard within the Samsung ecosystem through device sales, it will try to expand through OTT content partnerships in the future.

Competitors may also develop stereoscopic speakers, but Samsung is expected to take the lead by emphasizing the integrated display + audio experience. In particular, multi-device synchronization technology is expected to have a competitive advantage because it is difficult to imitate in the short term due to patents and technological barriers.

On the other hand, from the consumer's point of view, how much greater the perceived superiority will be compared to traditional 5.1 channels, and whether the price range will be public-friendly are variables in the penetration rate. To appeal to the general public who are not familiar with spatial audio, experiential marketing will be necessary.

Experts"A new category beyond soundbars"praised it, and evaluated that it presented a realistic surround alternative to living room environments with space constraints. In particular, initial listening evaluations of the stereoscopic sound performance of a single device were "incredibly good" (e.g., What Hi-Fi booth review).

In terms of technical completeness, there is positive feedback that the method of dispersing sound with Waveguide is well implemented to create a uniform sound field regardless of the listener's position. However, there is an indication that there is a limitation in the expression of low frequencies (subwoofer) compared to a complete 5.1.4 channel, and Samsung mentioned that it can be supplemented by adding a woofer connection if necessary.

Regarding market expectations, there are conflicting opinions that it has a high potential to replace the existing soundbar market and that it will only be sold to enthusiasts due to the price burden. However, there is also a prospect that it may spread surprisingly quickly depending on strategies such as bundling when selling TVs. Overall, there is a view that market verification is in its early stages compared to technological innovation.