삼성 AI 사운드 컨트롤러 프로

It is common for dialogue to be difficult to hear due to background music or sound effects when watching movies or dramas. Typical sound modes increase the overall volume or amplify specific frequencies, but this has limitations. There was inconvenience in not being able to selectively increase or decrease only the elements the user wanted.

For example, elderly or hard-of-hearing viewers have difficulty hearing dialogue, and sports fans are dissatisfied with the balance between commentary and crowd noise. Existing solutions were mainly simple, such as dialogue enhancement mode or noise reduction.

AI Sound Controller Pro is the world's first solution that separates content audio into voice, music, and sound effects in real-time, allowing users to adjust the volume of each with voice commands.

For example, precise mixing is possible, such as lowering crowd cheers and raising commentary volume. This customizes the listening experience in detail, unlike the uniform amplification of existing TV's "dialogue clarity enhancement." Moreover, this adjustment can be made "with voice only" without a remote control, which is highly convenient.

The AI Sound Agent engine classifies and analyzes content and responds immediately to user intentions, providing users with a new experience of hearing only the sounds they want.

Smart TV users among general consumers (B2C) are the main target. In particular, consumers sensitive to sound, such as the elderly, viewers with hearing difficulties, and movie and sports enthusiasts, are expected to benefit greatly.

Since the technology is provided as a built-in TV function, Samsung premium TV buyers are effectively the ones bearing the cost. Since sound improvement technology is a point that enhances competitiveness in the home TV market, it belongs to a B2C product strategy rather than B2B or B2G.

It can be applied to the global market without restrictions from specific countries or regulations. Voice recognition requires language-specific support, but the core AI algorithm can be used for content worldwide.

In addition to TVs, it can be applied to other display audio such as monitors and soundbars, and there is room for expansion into other industries that require voice separation, such as automotive infotainment or hearing aids. However, since tuning by content genre and advanced multilingual voice recognition are required, it is expected to be verified and expanded primarily within the Samsung TV ecosystem in the early stages.

It was recognized for its technological completeness and originality by winning the CES Innovation Award. It is considered a practical innovation in that it directly targets the user's inconvenience of "not being able to understand conversations well."

The sound processing technology itself is complex, but it is user-friendly UX (voice command)The provision of is positively received. It is a technology with greater expectations than overestimation factors, and its marketability is highly predicted, especially in terms of home theaters and accessibility.

However, market verification is needed to determine whether the value perceived by actual consumers will be as clear as in the demonstration, and whether voice commands will work well in noisy environments. It is well-received at CES, but it remains to be seen whether it will lead to user satisfaction in commercial products.