Samsung Micro RGB TV

The limitations of existing display technologies were evident in the super-large TV market. LCD-based 100-inch TVs suffered from picture quality degradation due to backlight blooming and limited color reproduction, while OLED TVs faced manufacturing challenges in scaling to 100 inches or larger, and brightness limitations restricted viewing in bright environments.

Additionally, modular Micro LED displays (e.g., Samsung The Wall) were complex to assemble and install, and more suited for commercial use than for general consumer living rooms. Consumers wanted large, immersive screens like in a theater, but there were no products that offered both corresponding picture quality and ease of installation.

In summary, it was difficult to meet user demands for both large size and the highest picture quality with existing technologies, and in particular, it was challenging to achieve perfect black expression and a wide color gamut on a large screen.

Samsung Micro RGB TV is a next-generation technology that uses microLED elements at the individual pixel level, differentiating it from existing LCD/OLED. This product controls the light source by using ultra-fine LED elements of three colors, red (R), green (G), and blue (B), as direct light-emitting sources without color filters or backlights.

As a result,100% of the BT.2020 standard color gamutwas achieved, setting a new standard for super-large screens by being the first consumer TV to receive IMAX certification for large screens.

The innovative Micro RGB BLU (backlight unit) structure precisely arranges hundreds of thousands of ultra-small LEDs, allowing forScene Variable BLU Controlto variably control brightness in block units for each scene, greatly reducingbloomingthat is common in LCDs.

In addition, the AI-based Micro RGB color booster algorithm finely corrects colors frame by frame, bringing out the dull tones hidden in the original content, while also increasing realism without over-saturating colors that are already sufficiently clear compared to the original.

In short, it realizes"IMAX in your home"through comprehensive innovation from light source to video processing.

Additionally, this TV is easy to install with its integrated design, despite its super-large size, and featuresGlare-Free technologyallowing for clear viewing without reflections even in bright spaces.

Overall, the Micro RGB TV is unique among existing home TVs in terms of screen size, color accuracy, and contrast ratio, and is therefore considered to have opened a new horizon for home cinema.

This product is a consumer-oriented (B2C) ultra-premium TV, with the main target audience being wealthy individuals looking to create a luxury home cinema. For example, it will be adopted by users with theater rooms in large mansions, or recommended by professional home cinema installers to their clients.

Initially, it is expected to cost hundreds of thousands of dollars, limiting it to high-end AV enthusiasts and the luxury interior market, but Samsung may accumulate this technology and gradually apply it to smaller sizes (e.g., 70-80 inch range) to expand to the general premium consumer base.

It can also be supplied to commercial spaces that are intermediate between personal and commercial use (e.g., luxury hotel suites, CEO private offices, luxury yachts, etc.) and used in a B2B2C form.

However, it is essentially a product that targets a small, custom-order market first, rather than the mainstream of the general TV market. (Classification: B2C – ultra-premium personal and some commercial spaces)

Micro RGB technology is considered a key pillar of future displays, so there is great potential for popularization through future production technology improvements. Currently, it is only available in one super-large 130-inch model, but Samsung plans to develop Micro RGB TV lineups in various sizes in the future, and exhibited various prototypes at CES 2026.

The 100% BT.2020 color gamut and high contrast ratio brought by this technology can also be applied to professional monitor fields (B2B) such as film production, medical, and pro design, and can be expanded to 24/7 public displays due to the increased reliability of micro LED elements.

However, at this point in time, manufacturing costs and yield issues are obstacles to popularization, so it will go into a small-scale production system in the short term. By country, it is expected to be sold first in markets with demand for super-large TVs, such as North America, the Middle East, and Korea, and it is necessary to develop power management technology in parallel to respond to energy consumption efficiency regulations.

In the long term, if Micro RGB becomes widespread, it has the potential to replace OLED and expand into the mainstream technology in the TV market. For Samsung, this technology has the strategic significance of preempting the ultra-high-end TV market and achieving panel independence (breaking away from reliance on competitor OLEDs), so continuous investment will be made.

At CES, this product won the highest award in the embedded technology category and was praised as *"showing the ultimate in TV technology."* The judges cited the achievement of 100% BT.2020 implementation and IMAX certification, and evaluated that it realized the vision of "a movie theater experienced at home."

Experts who watched the demonstration on site said"Colors and contrast that are on a different level from any TV I've ever seen."and expressed surprise at the fact that the inevitable limitations seen in OLED TVs (brightness degradation and color gamut limitations as the screen gets larger) were completely overcome.

In terms of technical completeness, the sophistication of video processing (AI color correction, contrast control) is impressive even in the early stages of mass production, and the fact that it can be operated for a long time without burn-in or color shift was also well received. Media outlets such as Tom's Guide compared it to LG's next-generation QD-OLED andput up headlines such as "The best TV of 2026 is Micro RGB."also.

Meanwhile,"Everything is perfect except for the price."The fact that it is ultra-expensive is mentioned as the only obstacle, as the joke goes. Also, the fact that it is difficult to place a 130-inch TV in a general living room has led to the reaction that"It is far from general consumers."is also a reaction.

Overall, it is an evaluation that is mixed with praise for technological innovation and caution about the timing/price of commercialization.