타임리

When returning home alone at night or exercising, it is not easy to call 911 or leave evidence even when feeling personal danger. Self-defense whistles or pepper sprays require the user to assess the situation and use them directly, and it is difficult to secure evidence afterward.

Existing smartphone safety apps are difficult to take out of a pocket, and CCTVs have many blind spots, which limits individual protection.

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Timeli is shaped like a flashlight that fits in one hand, so it can be used intuitively in tense situations. The built-in AI-based threat detection algorithm automatically starts recording and alarming when it detects abnormal behavior or signs of attack through the built-in camera and microphone[74].

At the same time, it is connected in real-time to a 24/7 monitoring center or designated contact via the LTE module, so the user can immediately request police dispatch or receive help through two-way communication by simply pressing a button[75]. When the surroundings are dark, it subdues the opponent with a 1000-lumen light and provides an active deterrent effect by drawing attention with a loud siren.

All evidence videos are immediately uploaded to the cloud, so evidence remains even if the device is damaged, and it is also a strength that it operates independently without a smartphone[74].

Individual consumers (B2C) who feel insecure about public safety are the main target. In particular, women, night workers, and college students are potential customers, targeting the self-defense product market.

In addition, there may be B2B/B2G demand from campus or corporate security departments to provide to employees/students.

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Interest in personal safety is global, so it can be sold in any region as long as the communication network is supported. Starting with the United States, there is room for adoption in areas with insufficient security services or campus safety programs.

However, emergency communication regulations in each country (e.g., automatic emergency number dialing) and cooperation with telecommunication companies are required. In the future, the market can be expanded by applying it to fall detection for the elderly and child protection.

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It was selected as an Honoree in the mobile device category at CES and was recognized as an innovation in personal security technology[76]. Like the nickname "small bodyguard in hand," it has been well-received in terms of user experience.

However, some express concerns about the price compared to general flashlights (estimated at $199 in the demo video) and the cost of paid monitoring services. It is also pointed out that more real-world data is needed to see how accurate AI threat detection is.

Overall, the social value and necessity are highly evaluated, but market verification is needed to determine how many consumers will be willing to carry an additional device.