VIDA CONCEPT ACRO

Background Problem: Electric motorcycles (balance bikes) are available for children aged 3 to 9, but they soon become the wrong size as the child grows, requiring replacement. Changing vehicles for each growth stage is a waste of money, and there is also the problem of adapting to new equipment in terms of safety.

Limitations of Existing Methods: Children's bikes are divided by age, with a product lifespan of only 2-3 years. If you don't buy the right size for each stage, the posture becomes poor and the risk of accidents increases due to poor handling, but some ride unsuitable bikes for economic reasons. In addition, riding safety habits education, such as wearing safety equipment, is often separated from the product and not properly implemented.

VIDA's ACRO concept electric bike is designed with a DIY modular platform that allows the frame and wheelbase to be extended and reduced in 3 stages, allowing it to be ridden from toddlers to early teens as they grow. By turning the orange knob and adjusting the suspension position, the frame height rises/lowers, and the wheelbase also expands from 751mm → 912mm, compensating for changes in posture as the child grows taller.

Thanks to this innovation, instead of throwing away the bike when the child grows, it provides a generational change experience of celebrating the growth and adjusting the bike. In addition, the output mode can be limited by age group (maximum speed 25km/h, 3-stage speed setting), so the speed is only at a safe level according to the child's growth and skill level.

The chassis is made of shock-absorbing material to cushion impacts even when falling, and a full set of fully protective gear such as adjustable brake levers for small hands and a full-face helmet is provided as standard to encourage the habit of wearing protective gear from the beginning of play. As a result, ACRO presents a new paradigm of "the first electric bike for children that doesn't need to be replaced."

Parents with young children (B2C). In particular, parents who enjoy motorsports or hobbyists who want to teach their children electric bikes at an early age are the main target.

In addition, kids mobility rental businesses or educational institutions (B2B) are also potential customers, as they can be adapted to children of various ages without replacing the bike, making them useful in kindergartens, motor schools, and more.

Currently, it is in the concept stage, and the decision on commercialization will be made after examining the response from domestic demand in India and the global hobby market. It has already won the 2025 Red Dot Design Award and has been recognized at CES, successfully enhancing the brand image, and may be able to enter the European/American youth e-bike market upon mass production in the future.

Considering Hero MotoCorp's production capacity as the world's largest two-wheeled vehicle manufacturer, mass production and price reductions are expected to be feasible upon commercialization. However, the product settings must be localized upon entry, as the laws of each country regarding children's electric bikes (e.g., maximum speed, age restrictions) vary.

Depending on the success of the concept, there is room for expansion into derivative ideas such as the development of modular electric bikes for adults.

It was named a CES Innovation Award winner, receiving praise as a *"design that spans generations with bold imagination."* Design experts positively evaluated that "the fact that the product is tailored to the child's growth is refreshing and meaningful to both parents and children," and the design completeness was also recognized by winning the 2025 Red Dot Award.

Technically, the variable frame structure is ingenious and highly feasible. However, this is a concept product, and its actual release and marketability have not been verified, and price is cited as an important variable.

As it covers multiple ages, the initial purchase price may be high, which may only appeal to some professional demand groups. Overall, the idea and design are well-received, but market verification is insufficient, so it is too early to guarantee commercial success upon mass production.